Thursday, August 13, 2009

Something Outstanding

After a week saturating myself back into the world of marketing I have found that passion and excitement that always becomes me when doing something I love. I so enjoy digging deep into something that is constantly changing (right in front of our eyes) and finding a way that I can apply it to a current situation or problem. I have been looking at how I would help push my company's marketing efforts into the next realm of a more "inbound" marketing focus. Forgetting the day of the 30 second commercial blast in your face to "buy, buy, buy" but rather what do we have to offer you and share with you? What can we teach you?

I found that there is a plethora of people out there that are still trying to use the old traditional marketing mentality to get people to "hear" them. But they are confused and trying to get people to hear them through pop-ups, commercials that start talking to you as soon as you hit their site and a ridiculous amount of ads. It really has to be done with information and content that gets someone to truly hear you; what are you thinking and believing?

So as I was on the computer tonight catching up on some blog posts and doing some reading about Agile and I decided that it's about time to put my domain that I bought a year ago to use. So I proceeded to setup my blog. Knowing enough about SEO I didn't want to use my blog software's domain, so I mapped my blog to my domain (on the second try) and "poof" I now have a blog. Now what to name it?

It's so interesting to me how with the Internet we can not only find a tremendous amount of information but we can find ourselves still searching after an hour not really getting to the root of what we are looking for. I wanted to find out where the saying "the cat's meow" came from as well as what it really meant. I searched and found a ridiculous amount of people speculating on what their thoughts were or I'd end up on a page with 100's of ads. After about an hour I finally found that Thomas Dorgan, a well known cartoonist from the 1920's started the saying. He was also known for other words and expressions like "dumbbell"; "for crying out loud"; "the cat's pajamas"; "applesauce"; "drugstore cowboy" (a ladies' men); "hot-dog" (exclamation of surprise); and of course "the cat's meow".

The phrase "the cat's meow" is an expression referring to something or someone considered to be outstanding. When I was looking at titling my blog I was trying to find the right way to say just that. Although this blog will morph and have a mind of it's own, my hope is that The Kat's Meow will consistently be something outstanding to you too along the way.